Growth plan · Inflection Point · September 2026
The Right Firms, at the Right Moment
Find the firms looking again at their IT, put Iain in front of them, and hand your team a system it runs on its own.
How we work
Yours from day one. Everything is built in your own accounts. We run it with you for two months, then hand it all over, ready for your next campaign.
- Your buyer
- Sourced
- Signals
- Scored
- Checked
- Message
- Their page
- A conversation
- One pipeline
- Replies sorted
- Send to Halo
- Your team
One real example throughout: Alex David, Managing Partner of Awdry Law. Every claim has a source at the bottom of the page.Start with Part 1 ↓
Part 1 · Lead sourcing
Finding the Right Firms Is Most of the Job
- Size50 to 150 seats at the core, up to 300
- WhereThe UK, with the South West first, around Bristol
- SectorsExamples: professional services, manufacturing, construction, legal, finance, charities
- Who signsOwner or MD, finance director, office or IT manager
- Their IT todayNo IT person: fully managed. An IT person: co-managed
- NeverYour clients, live deals, and anyone who’s said no
Awdry LawLaw firm, based in Devizes, Wiltshire
In the list- Right firmAwdry Law LLP, the same firm on every source
- Size143 team members, in your core band
- WhereBath, Chippenham, Devizes, Marlborough, Royal Wootton Bassett, Swindon
- Your listClients and live deals, checked from week 1
- A new officeA brand-new office in the heart of Bath, their sixthTheir news, 3 Mar 2026
- Three new partnersRebecca Vassie, Lisa Quigley and Jeanie WhelanTheir news, 1 Apr 2026
- Still hiring in BathA senior associate joins the Bath teamTheir news, 26 Jun 2026
- Growing143 team members, “and counting”Their site, 30 Sep 2026
- Thinking about AIA post on AI drafting a shareholders’ agreementTheir blog, 21 Jul 2026
- IT person leaving or hiredNone found: their Head of IT is in postSearched 30 Sep
- New owner, merger or tenderNone found this yearSearched 30 Sep
You namedFed up with their IT providerTheir IT person leaving
We test with youGrowing fastNew owner, MD or FDOffice moveIT hireMergerTenderCyber Essentials deadlineAnd more
86of 100
Ready for a message
- SignalGrowing fast: a sixth office22/30
- Size143 team members20/20
- WhereSix offices near your Brinkworth base15/15
- Their ITA Head of IT in-house, so co-managed14/20
- BuyerThe managing partner, and a part-owner15/15
Part 2 · One firm's journey
Awdry Law Passes. Here's What Happens Next.
Every firm that passes gets this, from Iain’s own LinkedIn and email.
Alex DavidManaging Partner, Awdry Law
- In the seatManaging Partner, on their own site
- OwnsOne of three partners who own the firm
- RunsThe whole firm, all six offices
- Their ITDean Bennett, Head of IT: the pitch is co-managed
- Second way inDean, if Alex doesn’t reply
Iain GoddingFounder and MD, Inflection Point
LinkedInHi Alex,
Noticed Dean’s IT team now covers six offices and 143 people, with Bath the newest.
I recorded a short video for you. It’s on a page I put together: meet.inflectionpoint.uk/alex-k7p2
Curious to hear your thoughts.
Iain
Start the conversationA discovery call with Iain, under an hour
- Lands inIain’s diary, or Sean’s
- Or a replyOn LinkedIn, to Iain
- ThenStraight into your pipeline
Video · two ways to run it
A video from Iain, told straight
Both are included. Only a custom video is ever called a video for them.
-
1Alex says yes
Accepts Iain’s connection, or replies to an email
Alex David accepted your invitation to connect
-
2Iain clicks record
Alex is top of Iain’s queue
RecordAlex DavidAwdry LawLinkedIn connection accepted, 09:14
-
3The research is on screen
What to say, right beside the camera
Rec 0:52
- Six offices, 143 people
- Dean’s IT team: pitch co-managed
-
4On their page, and sent
The video goes on Alex’s page, and the link goes out
Hi Alex, I recorded a short video for you
A video from Iainmeet.inflectionpoint.uk
About 90 seconds a firmFrom opening their card to sent
-
1Iain records once
One video per signal, all in one sitting
Rec 1:40
Growing fast
Signal: growing fastOne we test with you
- What IT needs as a firm grows
- Alongside an in-house IT team
-
2A page for that signal
One page for every firm showing that signal
Inflection Point
Growing fast? Iain’s video, 1:40 For every firm that’s growing fast -
3It says what it is
Sent when they say yes, with a line from our research
Hi Alex, noticed the firm’s grown to six offices, with three new partners in April.
I recorded a short video on what IT needs when a firm grows this fast: meet.inflectionpoint.uk/growing-fast
-
4Iain steps in for replies
A reply lands in the pipeline, and Iain picks it up
A firm repliesInto ConversationAssigned to Iain
One sitting per signalThen nothing to record until a firm replies
Your marketing
What You Already Have, Put to Work
Each one is a trigger. It starts outreach, a customer campaign or a call from Iain, and lands in the same pipeline. No new marketing needed.
The right one goes out as a follow-up, matched to the firm’s signal.
- PSTN switch-offFor firms still on phone lines24 Sep
- Domains that can be spoofedFor a firm reviewing its security22 Sep
- Staff buying their own AIFor a firm starting on AI16 Sep
Shows who’s looking, with no tracking software to buy.
- Start the conversationEvery form lands in your pipeline
- Stay up to dateTracked, and asked for in follow-ups
- Their own pageOpened or played: a warm signal
They already trust you, so they hear about new work first.
- Your segments, keptVIP, accounts, contacts, decision makers
- AI and automationOffered to customers before anyone new
- Something changes at a customerA campaign that fits, or a call from you
Part 3 · Your pipeline
One Pipeline, From First Reply to Halo
On GoHighLevel, or a CRM made for selling to businesses if you’d rather. Your call in week 1.
Conversation 3
Discovery call 2
IT assessment 2
Proposal 1
Flows in by itself:LinkedIn repliesEmailDiaryWebsite formReferrals
- Wants to talkBooked into Iain’s diary
- Not nowBack in touch later, with an article that fits
- Wrong personPointed to the right one
- No thanksNever contacted again, on any tool
- FirmCompany, number and seats
- PeopleWho signs, and who else is involved
- HistoryThe signal, the messages, the calls
POST your Halo endpoint · company, contacts, seats, source, notes
- Managed IT, cyber, Microsoft 365Iain, or Sean, your technical directorIain
- AI, automation and software projectsThe colleague who leads software
- Your customersIan, your senior technical accounts manager
MovedStuckNextEvery Monday, per deal
How we’ll knowA steady flow of new conversations, alongside your referrals
- Firms contacted
- Conversations
- IT assessments
- Proposals in Halo
Timeline
Two Months, Then It’s Yours
OutreachLive from week 2
-
Week 1
Your buyer, signals and scoring
-
Weeks 2 to 4
LinkedIn first, then email on warmed domains
-
Weeks 5 to 6
A second campaign, such as AI for your customers
-
Weeks 7 to 8
More sends to the signals that book
Your teamTaking over as we go
-
Week 1
Every account in your name, tools paid by us
-
Weeks 2 to 4
Running it alongside us, with the Halo spec
-
Weeks 5 to 6
Your team builds the second campaign
-
Weeks 7 to 8
Handover, and we keep no access
- Every account: CRM, LinkedIn and email tools, data
- The code behind the pages and videos, and its Vercel projects
- Your buyer, signals and scoring, written down
- Every campaign, message and video
- A playbook and a walkthrough for each part
- Every webhook and field, documented
To start
What we need from you
- Time on your buyer: a working session in week 1, then a short check-in each week.
- Iain’s LinkedIn and diary, connected, and Sean’s if you want a second voice.
- Your lists: past connections, prospect records and customer segments.
- Time on camera: about 90 seconds a firm, or one sitting per signal.
- A developer for the Halo side, working from our spec.
Terms
£3,500a month
Three-month minimumTwo months, then handover
- Two months, not our usual three, because your team is technical enough to take it on.
- Everything in this plan, with tooling included for the two months.
- Built in your name from day one. At the end we hand it all over and host nothing.
- Both video options: custom, record once, or both.
- After handover: consultancy when you want a new campaign or tool, priced per job.
Sources
Where every claim comes from
14 sources for this page and Alex’s, checked on 30 September 2026.
Show all 14Hide
Awdry Law operates from offices in Bath, Chippenham, Devizes, Marlborough, Royal Wootton Bassett and Swindon, has 143 team members “and counting”, and has opened a brand-new office in the heart of Bath
Lucy Jones joined the firm’s new Bath office, following its opening (3 March 2026)
Rebecca Vassie, Lisa Quigley and Jeanie Whelan were promoted to partner, announced by Alex David, Managing Partner (1 April 2026)
Kate Jackson joined the Bath conveyancing team as Senior Associate (26 June 2026)
“AI drafted my Shareholders’ Agreement: what could possibly go wrong?” (21 July 2026)
Alexander David is Managing Partner, Dean Bennett is Head of IT and Rebecca Davis is IT Training Manager
Awdry Law LLP has three people with significant control, including Alexander Leslie David, each holding more than 25% but not more than 50%
Your site’s journey is a discovery call, then an IT assessment, then a tailored proposal, and its main button reads “Start the conversation”. It is built for founders and CEOs, IT managers, finance directors and operations managers
Co-managed IT: working alongside a client’s internal IT team
Iain Godding is Owner, Founder and Managing Director, Sean Boyd is Technical Director, Ian Freyne is Senior Technical Accounts Manager, and Rory Coleman-Smith is Marketing Manager
Iain’s articles, including “PSTN switch-off: 350,000 UK business premises are still on copper” (24 September 2026), “Twelve of the Twenty Business Domains We Checked Can Be Spoofed” (22 September 2026) and “Your Staff Are Buying Their Own AI, and Keeping Quiet About It” (16 September 2026), with 8 articles from Iain published in September 2026
The “Stay up to date” newsletter sign-up in your site’s footer
Your base in Brinkworth, Wiltshire, and on Alex’s example page: 200+ UK businesses supported, a 4.8 Trustpilot rating, an average response time under 30 minutes, 24/7 monitoring 365 days a year, and the client stories from CCH Solicitors (Joanne Beswick), Innova Renewables (Sam Lemkey) and Acquirz (Russ Wilmott)
Your buyer and sectors, the two signals you named (a firm fed up with its IT provider, and its IT person leaving), about 8,000 customer contacts in segments (VIP, accounts, contacts, decision makers), a couple of thousand prospect records, Halo and GoHighLevel, as you described them
Our call, 29 September 2026